Thursday, February 28, 2008 

Why I'm A "B-Level Marketer!"

At a recent Internet marketing seminar, I was sitting around the hotel lobby with approximately 20 other seminar attendees and speakers. The seminar's host was in attendance, and the conversation covered a range of internet marketing topics with extreme frankness. Our proximity to the hotel bar certainly contributed to our "conviviality."

At some point in the conversation, one of the attendees turned to me, and said, "You know Willie, you and I are B-Level marketers. I'm sorry to be frank, but we are."

We smiled and continued, with me not even responding to the comment. However, later one of my friends who witnessed the event said to me, "You're not a 'B-Level marketer!"

For those unfamiliar with the term, it's just a loose way that some in Internet marketing circles categorize various marketers.

"A-Level marketers" are at the top of the heap. They are the best at what they do, and usually the most seasoned. They often came from direct sales backgrounds before going online. They also have a proven ability to sell a LOT of products during any major product promotion.

"B-Level marketers" are mid-level marketers. They are usually successful, but not at the level of the "A-Level marketers." Often the "B-Level marketers" just haven't been in the Internet marketing niche as long, and are still learning. They are what many would consider "up and coming" or "rising stars." They have figured out how things work, but don't do things on as grand a scale as "A-Level marketers."

"C-Level marketers" are still very much in the learning stages. They often haven't achieved much success. Many of them are in what is often called the "fake it until you make it" stage. Those who are teachable and persistent are destined to move up to higher levels.

The definitions above are my loose definitions. Others would probably include other levels, or levels within levels, but that's beyond the scope of this article.

After that conversation, I had to ask myself two questions:

1) Am I a "B-Level marketer?"

2) Why, after 11 years of online marketing would I still be a "B-Level marketer?"

During deep introspection, I concluded that even though I've hosted two live seminars, hosted dozens of teleseminars, spoken at dozens of events to include internationally, written four successful physical books, coach dozens of people, have created roughly 100 of my own products, and own/manage over 1600 websites, I may indeed by a "B-Level marketer."

The answer to the second question is because I connect more with my customers than with many of the "A-Level marketers."

Let me explain...

Most successful Internet marketers readily acknowledge that MOST people who buy our products and services will not use them. They buy them, looking for magic solutions, begin to go through them, and then get distracted and go off in search of easier magic solutions. That's a fact, and there is really nothing that we can do about it. We can only provide our marketplace with products and services that would actually solve their problems IF the customers actually used them.

I am a "B-Level marketer" because I don't press my customers as hard as I could to avail themselves of my products and services. People like Jay Abraham teach that if you're absolutely convinced that your product or service will improve your clients' lives, then you have a moral obligation to get those products or services into their hands. I agree with that, but again, stop short of really pushing them to do what I honestly believe is best for them.

The Internet marketing world is awash in hyperbole (hype), and I simply try not to add too much to the "noise!" I know that people make buying decisions based upon emotion and then later try to justify that buying decisions with logic. I understand the hot buttons, can write powerful copy, and have even won affiliate sales contests.

My faults, that keep me from being an "A-Level marketer are:

1) I know what it feels like to juggle bills and not answer the phone when creditors are hounding you. So I don't want to push people in that situation into spending money on things that they are just going to stick on the shelf... even when I know that those things can change their lives.

2) I know what it feels like to be trapped by poverty and have that feeling of complete hopelessness. I wrote of this in my autobiography, "Git Off The Porch"... which you can read about at http://GitOffThePorch.com So, again, I don't push people to buy things that they need but are unlikely to use! Incidentally, I wrote that biography to inspire people who find themselves in this exact situation. I do that by showing that I was in the same situation, and yet I now live a life that is beyond many people ability to imagine.

Finally, I'm a "B-Level marketer" because of the purpose I have chosen for my life. I see my natural purpose in this universe as being to be of service to others. To me that makes being an Internet marketer much more than a job or career... it makes it "a calling." My calling is to teach those willing to put in the work... how to actually build a successful online business.

So there you have, "Why I'm A B-Level Marketer!" I honestly hope that you will strive to be one too, and in the process help many people to achieve financial independence and their other dreams.

Willie Crawford has taught thousands how to build successful online businesses since late-1996. His membership site contains over 40 interviews of leading online marketers sharing their views on "How To Break Into The Internet Marketing Inner Circle." You can access those powerful and shocking interviews at: http://TheInternetMarketingInnerCircle.com/insider.php

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MP3 Players: How It All Began

You have probably seen some old movies where some unruly teenager carried on his shoulders one the first "portable" audio playersa blaring cassette-tape-playing two-speaker monster (if you're old enough, you may even have done this yourself). What can the desire of people to take their music with them do!

But the first truly portable audio player was the cassette-tape based Sony Walkman. That was extremely revolutionary in its time. This small plastic box (well, today it doesnt seem to be very small any longer) with earphones brought on the dawn of the portable audio player and sparked a legion of imitators. The subsequent introduction of audio CDs and CD-based walkmans marked the start of the digital music age.

A relatively recent revolution in this area was the introduction of Apples portable music player, the iPod. Although portable mp3 players existed before it (the first mass market mp3 player, the Rio PMP300, was introduced in 1998), the iPods unique design, its user-friendliness, and Apples very good reputation for its sense of aesthetics created immense interest in the product. Soon iPod was catapulted to its current ubiquity. More than 7 out of 10 mp3 player owners today have an iPod.

Portable mp3 players today are a must-have in the everyone-else-has-them-so-I-should-have-one-too sense. Although they are indeed undoubtedly very handy. Especially among the younger half of the population, jumping aboard the portable music bandwagon is a way of staying cool and keeping up with the times.

MP3 format has been chosen as the most widespread. Songs of that format can be supported not only by iPods but by the majority of devices. You can enjoy MP3 music while walking, driving, cooking, or listening to your dull lectures.

The primary source of music in mp3 players today is still audio CDs, as it is now very easy to create mp3s from them (using Total Audio Converters rip CD option). The widespread availability of internet access, with the ability to download plenty of music (legally and illegally) is also a crucial factor in the spread of portable music players. Though there is the reverse of the medal. The songs in the web are of dozens different audio formats. What to do with some FLAC or APE song?

The solution is quite simple. Get some audio encoding/decoding tool to convert your songs to your favorite mp3. For example, Total Audio Converter (http://www.CoolUtils.com) is a brainlessly simple tool that supports almost all audio formats. No matter what source format your track is, Total Audio Converter will easily convert it to the format you need. What is important TAC was developed to be handy and suites any digital music newbie.

Today, 1 in 5 Americans, and about 11 out of 20 American teenagers, own at least one portable audio. More than 1 out of 10 older adults (aged 35-54) own an mp3 player as well. (Interestingly, two-thirds of mp3 player owners are male girls, where are you?) From these stats alone, its easy to see that portable music players are definitely here to stay. And that is GREAT

Alexander Johannes is a professional writer that loves music and eveything connected to that area.

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